As every modern business knows, there is a strong correlation between success and customer service quality. If you fail to make an authentic connection with your customers, they will simply take their business elsewhere. There are numerous, simple ways to evaluate the effectiveness of your customer service approach. If you are a business owner who is interested in customer service quality monitoring, the five following quality assurance techniques below may be able to provide you with guidance.

1. Look for Flaws or Shortcomings in Your OperationAt times, the quality of your customer service can be linked to an unnoticed flaw or shortcoming in your daily business operations. For example, if you own a restaurant, and your patrons frequently complain about not receiving their dishes on time, the issue could be traced to an incompetent server or cook. In general, remaining aware of your own weaknesses can help you constantly improve your level of customer service.
2. Evaluate the Supply and Demand of Your ProductsSupply and demand are a major component of economics and business, but did you know that this concept can also be used to evaluate the quality of your customer service. Satisfied consumers tend to purchase more products from the same company. Simply put, if you are noticing a considerable number of repeat customers or clients on a regular basis, your customer service approach is probably working. Of course, outside economic factors can be major contributors to your data, so you may want to combine this method with others in order to get the most comprehensive snapshot of customer satisfaction.
3. Research the CompetitionMany business owners neglect to research their competitors’ approach to customer service. If your competitors have an immensely higher rate of customer satisfaction, you may be able to learn from their techniques. Simply visit or call your competitors’ establishment yourself, or send an employee to see how their approach to customer service differs from yours. If you want the most reliable data, ask your competitors’ customers what they like about the company.
4. Examine the Number of Complaints You ReceiveIt is impossible to satisfy every single customer, but you can use the number of complaints you receive as a measuring tool. Some people assume that if the number of irate customers decreases it means that the quality of your customer service has increased. This is a common fallacy that causes many unknowing business owners to send their disgruntled customers to a competitor. For the most accurate data, combine this method with others.
5. Ask Customers DirectlyHave you ever considered asking your customers for their opinion directly? If not, you may be missing out an opportunity to compile a massive amount of reliable data. Some business owners prefer to ask customers directly, while others encourage them to fill out surveys. If neither of these tactics sounds appealing to you, follow-up phone calls can also help you better understand customer opinions.

A Step in the Right Direction

If you are truly interested in improving the quality of your customer service, the five tips listed above can point you in the right direction. If you follow them, you will expand your customer base, increase revenue and develop deeper connections with existing customers.

This blog was first published on LinkedIn